Where is your organization on the content strategy maturity model? This research-based model outlines what it looks to be at the beginning, intermediate, and advanced level of maturity.
There is no one-size-fits-all way to practice content strategy. Angela McMillan shares how the Greater Kalamzazoo Association of REALTORS found what works for them.
It's time to ask the question, "What is the difference between content and content strategy?" They are not the same and the difference is huge. Are we losing site of content strategy in favor of content?
Making information findable and usable has never been harder. It's time to think differently about how information is created, organized, and delivered. Thoughts fresh from the 2019 IA Conference.
This new type of CMS provides many benefits. But it also requires a different mindset about how to structure and publish content. What do you need to consider if you want to use one?
Websites often claim to be user-focused, but most end up being organization-centric because old habits die hard. Instead of thinking about the user, you need to think from the user’s perspective.
