It is dangerous to jump at a solution without considering if it will actually help. It's much less risky to take a few steps back and start at the beginning rather than starting at the end.
Where is your organization on the content strategy maturity model? This research-based model outlines what it looks to be at the beginning, intermediate, and advanced level of maturity.
We're in a time of transition. From "traditional" ways of doing things to "digital" or otherwise "new" ways of doing things. The customer is in control. Where do you find yourself?
