In October 2021, I took on a new role as Head of Content Strategy Relations at Sanity, a unified content platform. More on what I’ll be done and why I took this challenge on.
We have been disrupted. We have to adapt to what is no longer science fiction. Here are 3 lessons for content strategy, UX /web/product design, information architecture, web/product development, and project/product management professionals.
Site maps are hierarchical lists of web pages. They represent a single way to organize content. There is an alternative way to define content that allows for it all to be connected.
A domain model shows you what matters to people in your audience. It gets stakeholders to think about connections with your audience, who then want to buy your products, make a donation, become an advocate, or join your community.
Today’s organizations produce an enormous amount of content. It is past time to put a single person in charge of content. Someone who is responsible and accountable for its production, delivery, and success.
What would happen if you risked more and got out of your safety zone? Great things were not accomplished by doing what had always been done. Are you ready to do some experiments?
It is dangerous to jump at a solution without considering if it will actually help. It's much less risky to take a few steps back and start at the beginning rather than starting at the end.
