A domain model shows you what matters to people in your audience. It gets stakeholders to think about connections with your audience, who then want to buy your products, make a donation, become an advocate, or join your community.
Read More
Stand-alone taxonomies don't provide intent or context. Content models provide context and get to the intent of the classification scheme. Together, the content model and taxonomies can solve many problems.
Read More
Sarah Mendez, Content Strategist at National Instruments, on developing a process to create domain models and a common language for their strategists.
Read More
Start with the context and meaning of your content, model it, and then use its constituent parts to create experiences that engage your audience.
Read More