Without content, the experience of any website is horrible. Yet, some websites barely rise above that low benchmark. Content can make or break someone's experience with any organization.
Websites often claim to be user-focused, but most end up being organization-centric because old habits die hard. Instead of thinking about the user, you need to think from the user’s perspective.
It is time for the UX community to embrace content strategy. To stop thinking about UX as designing interfaces but designing the overall experience and everything that it includes–especially the content.
If we do not give consideration for SEO at every step of the design process, we miss opportunities for being found and sometimes even get penalized for it.
