Websites often claim to be user-focused, but most end up being organization-centric because old habits die hard. Instead of thinking about the user, you need to think from the user’s perspective.
The titles say it all: Don’t Make Me Think and Letting Go of the Words are essential reading with all the guiding principles you need to have a successful website.
When you cut your copy, makes lists shorter, and generally have less content, you provide a better experience for your visitors and make it easier to find content and complete tasks.
Most non-profit websites lack of focus, clarity, and urgency in the content and design. Here are 5 ways to fix them to gain more advocates and increase donations.
