With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices?
Enter the content model--a representation of all the types and relationships of the content your organization creates and publishes. It creates a shared understanding of the important concepts your audience cares about most. This framework for structured content to reuse and remix your valuable content assets prepares you to meet the needs of today and the opportunities of tomorrow.
In this workshop, we will learn how to create a content model and use the structure to create and curate content for maximum effectiveness and efficiency.
This workshop will help you create a framework to:
Ship and iterate products faster
Make content management more efficient
Allow for easier iteration of interface design and future growth
Maximize content investment through omni-channel publishing and content reuse
End the expensive cycle of complete website redesigns
Learning objectives
Construct a content model that demonstrates how content types can be used throughout an organization
Develop a plan to use the model to create representations in multiple interfaces
Use collaboration and facilitation techniques to lead the modeling process
Identify benefits of content models to current organization or clients
Who should take this?
No content strategy or content management experience needed! This is for you if your work involves:
Full-day workshops available for in-house teams or at an upcoming event:
July 17, 2019
2611 Jefferson Davis Hwy
Arlington, VA 22202
Cost
$499 per person
$450 per person for 3 or more people from the same company (For more than 5, we recommend an in-house workshop)
$899 2-course pass (Practical Content Modeling + 1 other course) - 10% discount
$1275 3-course pass (Practical Content Modeling + 2 other courses) - 15% discount
Includes:
Coffee, morning and afternoon snacks
Worksheets and templates for ongoing use
30 days of consultations after the workshop